Running a baked goods business requires you to have the essential supplies to ensure that you’ll be able to produce your products in an efficient and timely manner and make customers completely happy. Aside from that, it’s also vital that you make your packaging as appealing as your baked products. After all, the right packaging enhances the look of your baked goodies and keeps your products safe during transit! Plus, it’s a great branding tool that can drive more customers to your bakeshop.
Cake boxes help customers and potential prospects easily identify your products. Much like the famous and commonly utilised plastic food packaging, cake boxes can significantly boost your business sales and reputation.
Given the benefits of cake boxes for businesses selling baked goods, the question lies, how do you choose the right cake boxes?
In this article, we explore 4 of the essential factors you need to consider when shopping for cake boxes for your business.
1. Quality of the material
As with other disposable food containers in Singapore, the quality of cake boxes is often measured by GSM or Grams per Square Metre, which refers to the weight of the paper used in to create the packaging materials. This means that the higher the GSM of a cake box, the thicker and more durable the packaging will be. This is especially crucial for businesses that do delivery -- you want cake boxes that are sturdy to ensure the safety of your products while they are being transported.
2. Closed or with a see-through window
There are cake boxes that are fully closed and those with see-through windows that give customers a glimpse of what’s inside. When it comes to which is the better option, the choice is entirely up to you! Closed cake boxes are excellent for keeping your baked goodies completely secure and for providing that element of surprise, while those with see-through windows allow customers to sneak a peek.
Cakes come in various shapes and sizes. Hence, it is imperative that you purchase a selection of cake box sizes that correspond to the different sizes of your cakes. Also, cakes are often placed on cake boards, which need to be bigger than the cake themselves, so you should bear this in mind when shopping for cake boxes!
As a business, it comes as no surprise that you would want to pique the interests of your potential customers. Accessories are the perfect little touch to spice up your cake boxes and make them look much more inviting. Some of the accessories you may consider adding to your cake boxes are doily papers, ribbons, roll stickers and even foil tapes. Let your creativity run wild as you decorate your cake boxes to look as appealing as the baked goods they are holding!
Cake boxes play an essential role in improving your brand visibility, driving more traffic to your shop and website, as well as increasing your revenue. Therefore, it is imperative that you put careful thought into choosing the best cake boxes to place your baked products in. Hopefully, the 4 factors we have listed above will serve as a helpful guide when you are making your decision!
For the best food packaging solutions, Supply Smiths is the one for you. We are one of the leading suppliers of paper and plastic food packaging materials in Singapore. At Supply Smiths, you can find a wide array of food packaging solutions for different kinds of food, including supplies for your baked goods business! Our convenient food trays, cups, bento boxes, containers, and other products can help businesses and private individuals with their takeaway food needs. Browse our selection of products today!