Marketing is an essential business practice to ensure an organisation’s continued survival. And for a business, its preferred marketing strategies may differ greatly from the next. Some are more effective for certain brands, while others are less than optimal. As such, choosing wisely can make a great difference in terms of product sales.
Although various channels are available to marketers in the modern digital world, conventional methods can still effectively develop a brand image – and one of these channels is food packaging.
Aside from the basic purpose of packing, food packaging can also serve a secondary purpose in branding. Let’s take a look at its advantages and how they work.
Increases brand awareness
Customers know about a brand not only by its name but also remember it by its visual aspects. These are typically associated with the brand’s logo, but it could also be anything that makes it easily distinguishable from the competition.
By including your brand in your product’s packaging, you improve brand awareness solely by printing your identity on the food packaging box. This allows you to partly share the company’s story whilst communicating that of the product as well. When you ensure that your branding is bold and clear, prospective customers will notice when your customers walk around in public with your take away boxes in hand. Therefore, by increasing brand awareness, you consequently increase the demand for your products.
Increases customer engagement
Food packaging almost always contains essential contact details that help customers get in touch with the brand more quickly.
Thanks to its presence, customers can simply find the contact details on a food box, saving them the time and effort of searching online for an email address or phone number and increasing customer engagement. An increment in this engagement is a positive sign for business growth and its revenue.
Develops purchase habits
Once you establish a brand image in the market, your customers will remember your product from its taste and quality along with its logo or slogan as well. When this relationship is developed, human psychology will play its part in triggering occasional cravings in your customers, increasing customer retention and strengthening customer loyalty.
For that reason, many international food companies provide similar packaging to their customers around the globe to utilise this principle. Therefore, branding through food packaging is vital in forming this psychological relationship between your business and your customers.
Whether you use disposable lunch boxes or plastic food containers for your product's packaging, the impact of branding will be the same for both options. As a business owner dealing in food products, it’s vital that you pay attention to the details mentioned above. In doing so, branding through packaging can give you a head start from your competition.