Branding is pivotal for every business, whether big or small. Through a logo, slogan, font or even colour, a story can be told by your brand, and you need to get your brand out there, so it becomes more renowned and recognisable.
To establish this recognition, one prominent and influential way is through custom printing of products. You can custom print your products like paper bags, pens, or even caps. You never know when they’ll come in handy.
Read on as we present the key benefits of custom printing!
1. Promotional products are low-cost effective
Compared to other forms of advertising like newspaper, television, magazine or radio advertisements, promotional products will not take a toll on your wallet. The price of these products are low for mass distribution, but there is a high impact on consumers.
By custom printing your logo on such products like paper cups, you are already distributing, and these logos can effectively spread awareness about your brand. Most importantly, you get free advertising from your consumers when they bring out your custom printed products in public.
2. Immediate brand recognition
Custom printing your logos on your products is a successful way to get consumers to instantly recognise and remember your brand as these items might remain in homes, offices or even cars for a long time. This leads to your consumers being constantly reminded of your brand.
When they see a brand almost every day, this reinforces the marketing message, and this recognition is a vital factor when it comes to enticing new consumers and retaining current ones. It was also found that 89% of consumers can recall the advertiser of a promotional product they received in the last two years!
3. Customer loyalty
Stronger customer loyalty and retention to your brand is another key benefit of custom printing. These promotional products boost your brand’s identity and image by giving it more personality and visibility, and when a personal bond is created, your customers might even turn into ambassadors.
However, remember to ensure your products are of excellent quality and are well-planned. Paper bags which always tear or cups that leak are a bad sight for your brand, so it’s important to associate your brand with quality. This builds your brand’s profile, generating a more remarkable impact.
4. Wider exposure for your brand
We see advertisements on commercials at home or posters when we’re out and yes, they might be useful, but they last for only a few seconds. When you print your logo on an object the customer can actually hold or take with them, this leaves a more lasting impression.
Not only will it leave an impact on that one customer, but also on those who were in contact with that customer. For instance, branding on a cup that can be seen by the customer every time and everyone around them. The lasting impression can spread your brand to broader exposure, increasing the chances of consumers remembering it.
It is essential to understand the benefits and advantages of custom printing on products, and how they can boost your brand’s image to implement them into your advertising campaign correctly. Let your brand be heard!