4 Food Packaging Trends Worth Noting For Your Food Business
Packaging has been essential in every F&B business, becoming more apparent with the recent trends caused by COVID-19. It not only protects the goods stored within it, but it also keeps it warm and fresh for when the customer receives and consumes it. However, going the extra step in utilising modern packaging solutions can allow your food packaging to act as a marketing tool, attracting consumer attraction and promoting the brand.
Keeping abreast of the most recent food packaging trends will help you choose the suitable packaging for your food products. From eco-friendly methods to premium packaging that speaks about the brand’s personality, four trendy packaging concepts have dominated the food industry.
1. Sustainability
The growing understanding and awareness of climate change issues have fueled the global green movement, giving birth to sustainability that adheres to the best practices of biodegradable materials and various recycling options.
Paper packaging is being used more than ever before, and many food businesses are investing in high-quality paper disposable lunch boxes wholesale, exploring biodegradable packaging choices. Not just as a marketing point to attract the new market of conscious consumers, many business owners choose to take ownership of this green movement in their personal lives and businesses.
2. Personalisation
Customers want to engage with brands on a personal level. Brands knowing this have included personal touches that exude the brand’s nature and personality. From quotes to custom packaging designs that accentuate the cuisine, customers respect when the brands go the extra mile in serving them.
Today’s market is drawn to conversations. Aesthetic designs create topics of interest and viral trends, especially when their food matches their creative flair. This is the new norm, especially for a new era of F&B brands wishing to speak to the new age of media-savvy millennials and youngsters.
3. Portability
An on-the-go lifestyle might be the chosen lifestyle of those that live by the hustle culture. Accessible food options become more viable as more people eat on the go, especially in our post-pandemic way of life. As the market strives for consumption hacks to battle increased commitments and busy lifestyles, the desire for convenient packaging alternatives skyrocketed.
Brands are working hard to make food packaging portable to fulfil this demand, experimenting with easy-to-hold take out food boxes to make meals effortlessly tidy and accessible. Don’t miss out on this group of busy professionals by considering this for your business.
4. Minimalism
For many years, vivid colours and strong statements have been the go-to collection of tools for packaging materials to capture customers’ attention. On the other hand, going the opposite direction might make your brand.
Minimalism has been a popular trend for quite some time, although it was only recently that it had influenced the food packaging market. Minimalist designs don’t mean low effort; in fact, it takes a trained and keen eye to spot a great minimalist design that speaks of and reflects a brand. That is why any brand able to exemplify and reflect this movement often stands out compared to its peers.
Conclusion
The desire for innovative, convenient, and sustainable solutions heavily influences emerging developments in the food packaging business. Experiment with several food packaging trends to find the best fit for your food products and brand, checking in with close friends and long-time clients to see what they think about new changes that you are considering. Who knows, integrating and innovating might just create new opportunities for you and your business for the coming years ahead.